Ube vs. Matcha: The New Healthy Duel?
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Matcha has long reigned supreme on the tables of healthy food lovers… But ube is coming in strong.
Matcha: the former star
Green, bitter, ultra-famous: matcha remains an icon.
Caffeine boost, rich in antioxidants, ancestral Japanese culture... It has solid arguments.
Ube: the purple relief
Ube offers a milder, naturally sweet alternative that is just as rich in benefits.
More accessible to the palate, more visual on the plate, it appeals to a new generation of creators and food lovers.
Why prefer ube today?
Rounder and sweeter taste
Incredible natural aesthetics
Less caffeine: ideal for zen mode
On Instagram, the purple color of ube is a hit. It's simple: today, we eat (and share) with our eyes too.